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At NHG, our mission is to inspire and empower travelers to explore the world through unique and authentic experiences. We believe in traveling thoughtfully—immersing ourselves in local cultures, savoring genuine connections, and uncovering hidden gems that celebrate the true spirit of each destination. We’re passionate about making travel not only meaningful but also seamless. With our innovative digital itinerary, we take the hassle out of planning by organizing every detail in one convenient place—customized schedules, insider tips, and real-time updates—so you can focus on the joy of discovery. Rooted in the belief that travel is transformative, we curate journeys that go beyond sightseeing, offering rich encounters with the people, history, and traditions that make every place extraordinary.

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Our hot take:

You Don’t Need To Become An Expert, That’s Our Job!

A vacation is only as good as the planning behind it—and let’s be real, planning a great getaway can be a lot of work! Save yourself hours of scrolling through “best of” and “must-do” lists and let us handle the details. You don’t need to become an expert on a place you’ve never been—that’s where we come in. We’ll take the time to understand what matters most to you and create a personalized trip that reflects your interests, not just the standard checklist of activities.

an example itinerary

One of our favorite NHG perks- our digital itinerary! Keep up with all of your trip details, including live flight updates, all in one place!

Meet your Travel Expert

The Founder of NHG

My name is Alexandra Nichols, and I’m the founder of Nichols Hospitality Group. Born from a passion for travel and a desire to plan exceptional trips for myself, I discovered how to combine my expertise with a network of seasoned professionals eager to assist. I’ve cultivated personal connections with travel experts across the globe—from Bhutan to Boston (yes, really!)—who bring decades of local experience to the table. Together, we’ll craft the perfect itinerary tailored just for you.

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Take A Peek At Our Services

Travel should be both effortless and extraordinary. We handpick hotels, homes, and villas that fit your style, complete with perks usually reserved for industry insiders. Think of us as your personal hotel matchmaker—connecting you to properties that make you feel like a VIP from check-in to check-out.

For travelers who appreciate guidance but love a little spontaneity. We design the framework for an unforgettable trip, securing your accommodations and outlining vetted experiences, while leaving space for discovery. You’ll have the confidence of expert planning, with the freedom to wander and follow your inspiration.

This is travel at its most refined—where every moment is considered, and every experience feels intentional. From private tastings to after-hours museum tours, we design journeys that feel personal, seamless, and unforgettable. Our insider relationships open doors. Our expertise ensures ease. Our attention to detail makes it flawless.

Essential Accommodations

Curated Journey

Signature Experience